The Mad Lions ROARMORPH
Get RoarMorph

Convert and compress · The Mad Lions Lab · Experiment 08

ROARMORPHbeta

Every format, a smaller file. Pictures, videos and sound, converted and compressed on your own computer: drop them in, choose how small, and they are ready next to the originals.

Free · Mac and Windows · nothing is uploaded, the originals stay as they are

New

What’s new.

Since 0.1 in October: the formats for the edit, the look and the frame, the sound, sizes that land, and a GIF into a video.

A GIF becomes a video

Drop a GIF and save it as MP4, MOV, ProRes or WebM, to post it anywhere or cut it in the edit. An odd size like 481×271 is made even, so H.264 takes it.

v0.3.1

Two passes land on the size

Ask for 25 MB, or a bitrate in Mb/s as Resolve’s Restrict to, and turn on Two passes: in our tests a 1 MB target came out at 0.96 MB.

25 MB8 Mb/s1 MB → 0.96 MB
v0.3.0

HDR that is not grey

iPhone HLG and HDR10 clips are brought to Rec.709, only when the source is HDR. Add a LUT (.cube, .3dl, .dat, .csp) and every clip gets the look.

v0.3.0

Ready for the timeline

ProRes from Proxy to 4444 with alpha, DNxHR from LB to 444 in MOV or in MXF for Avid, XDCAM HD422 at 50 Mbit/s for broadcast, and FFV1 in MKV, lossless, for the archive.

On a Mac, H.264 and H.265 can use the Mac’s own encoder, several times faster; if it says no, the software one makes the same file.

ProResDNxHRMXFXDCAMFFV1
v0.2.0

The frame for social

16:9, 9:16, 1:1, 4:5 or 2.39:1, cropped or whole over its own blurred copy. Anamorphic is desqueezed on the way, 1.33× to 2×.

v0.3.0

Sound at the right level

Loudness to −14 LUFS for the web, −16 for a podcast or −23 for TV (EBU R128), mono or stereo, 44.1 or 48 kHz.

v0.3.0

RAW, PSD and EXR in

Camera RAW, JPEG XL and a PDF’s first page open on a Mac through its own tools; PSD, EXR and DPX everywhere. HEIC can be saved on a Mac too.

v0.2.0
RoarMorph’s new icon

A new icon, and the version in sight

RoarMorph wears the Roar family’s new icon: graphite glass, thin red lines. The version shows next to the app’s name, so you always know which one you have.

v0.3.1 · v0.3.2

01 · Only here

Three things only RoarMorph does.

Why a website that shrinks one file at a time is not enough for a shoot.

01

A size, not a guess.

Type 25 MB, for an email, a festival form or Discord, and RoarMorph works out the bitrate from the video's length and leaves room for the sound; or give a bitrate in Mb/s. No trying three times to get under the limit.

Target in MBOr Mb/sH.264 · H.265 · AV1Two passes
TARGET SIZE
25MB
Teaser_60s.mov2.4 GB → 24.6 MB
02

Every format, one window.

Photos from the phone or the camera's RAW, the poster's PSD, the master, the BTS, the interview's sound: drop them all at once. Pictures, video for sharing or for the edit, sound only, a GIF from a clip or a clip from a GIF, or a single still at any moment.

PicturesVideoSoundGIF and stills
HEIC→JPG−41%
PNG→WebP−94%
ProRes→H.265−96%
WAV→MP3−89%
03

Nothing leaves the computer.

No upload, no account, no queue on a server: unreleased footage stays with you. The original is never touched; the new file is saved next to it, or in a folder you choose.

No uploadThe original staysWorks offline
A001_C003.movoriginal
A001_C003_converted.mp4742 MB
Same folderConvert

02 · For the shoot

Made for a shoot's files.

The card, the stills, the edit, the deliveries: all at once.

Where from

Drop whole folders.

One file, a few, or a folder with everything inside: RoarMorph finds the pictures, videos and sound in it. Pictures go three at a time, videos one by one, with the progress of each.

Reframe

9:16, square, 4:5 or 2.39:1.

Turn a 16:9 shot into a Reel, a post, a story or a scope frame: cropped, or whole with its own blurred copy behind. Or a size of your own, with bars where the shape differs. Anamorphic footage is desqueezed on the way, 1.33× to 2×.

Three presets

Small, balanced, or quality.

One tap sets everything; or set the quality, the size, the frame rate, the codec and the speed yourself. RoarMorph remembers what you chose.

For the edit

ProRes when it has to be.

The phone's HEVC or a web download into ProRes (Proxy to 4444) or DNxHR (LB to 444) for the timeline, MXF for Avid, XDCAM for broadcast, FFV1 for a lossless archive, a still for the poster, the interview as 24-bit WAV for the mix.

RoarMorph icon

03 · Everything

And the rest.

RoarMorph, briefly.

01Pictures in

JPG, PNG, WebP, AVIF, HEIC, TIFF, GIF, BMP, SVG, PSD, EXR, DPX and more; on a Mac also camera RAW, JPEG XL and PDF.

02Pictures out

JPG, PNG, WebP, AVIF, TIFF, GIF, BMP, ICO for an icon, and HEIC on a Mac.

03Video out

MP4 in H.264, H.265 or AV1, WebM, MOV, MKV, AVI, MPG; for the edit ProRes, DNxHR, MXF, XDCAM and lossless FFV1.

04A start and an end

Keep only a part of the clip: from 0:12 to 0:45, say.

05A still

One frame as JPG or PNG, at the moment you say.

06The sound only

MP3, M4A, WAV 16 or 24-bit, AIFF, ALAC, FLAC or OGG out of any video.

07Faster on a Mac

H.264 and H.265 with the Mac's own video engine, several times faster; if it says no, the software one makes the same file.

08LUT and HDR

A LUT (.cube, .3dl, .dat, .csp) on every clip, and HDR from the iPhone (HLG) or HDR10 brought to Rec.709, so it does not look grey.

09Loudness

−14 LUFS for the web, −16 for a podcast, −23 for TV; mono or stereo; 44.1 or 48 kHz.

10Updates itself

A new version downloads in the background; one tap to restart.

11English and Greek

The app speaks both; choose at the top.

12GIF both ways

A clip into a GIF or an animated WebP with its own palette, and a GIF into MP4, MOV, ProRes or WebM.

13A size of your own

Width × height, with bars where the shape differs, and a keyframe every N frames.

14Free

No subscription, no ads, no watermark.

04 · Private

Your files, untouched.

RoarMorph only ever writes new files. It reads the originals and leaves them where they are.

On your computer

Every conversion runs on your computer. No account, no server, nothing uploaded, no internet needed.

The original stays

The new file gets its own name, _converted by default, and a number if that name is taken. Nothing is written over.

Stop any time

Stop one file or all of them; what was half made is left out.

Your metadata, your call

Camera data and location are left out by default; one switch keeps them.

05 · Download

Get RoarMorph.

Free, and in beta: an experiment of The Mad Lions Lab that we use for our own deliveries.

Mac

For Macs with Apple chips (M1 and newer). Download Older Mac with Intel? This one

Windows

Windows 10 and 11. Download

It updates itself. The Mac and Windows apps fetch new versions on their own and ask for a quick restart.

First time on a Mac? The app is not signed by Apple yet: right-click RoarMorph in Applications and choose Open, or press Open Anyway in System Settings › Privacy & Security. On Windows: More info › Run anyway.

06 · Questions

Good to know.

Is RoarMorph free?

Yes. No subscription, no ads, no watermark.

How much smaller does a file get?

It depends on the file. A ProRes master to H.265 is often 90 to 97% smaller; a PNG to WebP 70 to 95%; a phone photo to JPG about 40%. Each file in the list shows how much it saved.

Does the target size land exactly?

With Two passes, yes, just under it: in our tests a 1 MB target came out at 0.96 MB. One pass is faster and lands close. A bitrate in Mb/s works the same way, as Resolve’s “Restrict to”.

Which format for Instagram, email or the web?

MP4 with H.264 plays everywhere; H.265 is about half the size and plays on every phone and recent computer. For pictures on a website, WebP or AVIF.

Does it open RAW and HEIC photos?

Yes on a Mac: HEIC from the iPhone and camera RAW (DNG, CR3, NEF, ARW, RAF and more) open through the Mac's own tools, and HEIC can be saved too. On Windows HEIC may not open and RAW not yet; convert those on a Mac.

Can it turn a GIF into a video?

Yes, since 0.3.1: a GIF counts as a moving picture, so it can become MP4, MOV, ProRes or WebM. An odd size like 481×271 is made even for H.264.

Why does my iPhone video look grey on other screens?

Because it is HDR (HLG). HDR to Rec.709 is on by default and works only when the source is HDR, so the new file looks right everywhere.

Do I need the internet?

No. Only to download the app and its updates; every conversion runs on your computer.

Contact

Ideas for the next version?

lab@themadlions.com